LeBron James, the King of NBA scoring, signed a lifetime contract with Nike in late 2015, securing his place as one of the company's biggest ambassadors of all time. This is not to say that there was any concern about James exploring a partnership with another company. The "Nike Lifer" hue of the upcoming Nike LeBron 20 is ostensibly inspired by the dedication that lasts forever.
Light Silver knit makes up the majority of the upper, but the Nike LeBron color team can't seem to break away from the multicolored pattern. The Swoosh emblems and outsoles sport random splashes of yellow, blue, orange, and red, while the midsoles are covered in white-on-black speckling.
The Nike LeBron 20 "Nike Lifer" is anticipated to go on sale on March 23, 2023, in adult ($200) and GS ($160) sizes.
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