Montreal-based design studio JJJJound has revealed its latest collaboration with New Balance, featuring two sleek versions of the New Balance 993. Fans of minimalist design are already calling it one of JJJJound's best collabs yet, thanks to its elegant use of rich brown tones and luxurious materials.
The Details: Two Distinct Styles
The two 993 styles share a buttery brown suede base and mesh overlays, but they differ in key details:
- Classic Style: Features a reflective tongue and a clean white/cream midsole, delivering a timeless, versatile look.
- Dark Accent Style: Opts for black midsole treatments and a suede tongue, creating a bold, modern twist.
Both pairs include reflective New Balance logos on the side and subtle texture changes, such as suede underlays replacing leather.
Why the 993?
The choice of the New Balance 993 has thrilled fans of the brand's "Made In USA" series. Known for its comfort, craftsmanship, and sleek design, the 993 is a favorite among sneaker enthusiasts, second only to the legendary 992.
JJJJound previously collaborated on the 992 in 2020, releasing two highly sought-after colorways that continue to command high resale prices. This new 993 project feels like a natural evolution, and fans have eagerly awaited its arrival.
Release Information
While an exact release date hasn’t been confirmed, the JJJJound x New Balance 993 collaboration is expected to launch before the end of 2024. Keep an eye out, as these elegant sneakers are sure to sell out quickly.
With their blend of premium materials, timeless design, and iconic New Balance quality, these 993s are a must-have for sneaker collectors and fans of understated style alike.
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