Solebox Brings the Air Jordan 3 "Black Cement" to Life—Literally

 

The Air Jordan 3 “Black Cement” is one of the most anticipated sneaker releases of the year, and retailers are going all out to celebrate. While Jordan Brand made waves with their Scarr’s Pizza Giveaway, Berlin-based sneaker store Solebox took creativity to a whole new level—by wrapping a cement truck in the shoe’s iconic design.

A Bold Move for an Iconic Sneaker

Solebox unveiled the cement truck just days before the sneaker’s official launch. The truck is wrapped in the famous elephant print pattern, a signature feature of the Black Cement 3. It even sports details like the red Jumpman logo and Solebox branding, perfectly mirroring the sneaker’s design. The mixer barrel on the truck is finished in a sleek, stealthy style, completing the look.

Why It Matters

This isn’t just a clever marketing stunt; it’s a tribute to the lasting legacy of the Air Jordan 3. The elephant print has become a symbol of the Jordan Brand, appearing on everything from sneakers to racing cars. Back in 2022, Michael Jordan’s 23XI Racing team designed a NASCAR car inspired by the Jordan 3, showing just how far-reaching the design’s influence is.

Release Details

The Air Jordan 3 “Black Cement” will release on November 23rd, available via Solebox, Nike SNKRS, and select retailers. The retail price is set at $220 for adult sizes, with grade school sizes at $150, preschool sizes at $90, and toddler sizes at $75.

With this bold activation, Solebox has not only celebrated the sneaker but also reinforced the timeless appeal of the Black Cement 3. Sneakerheads, mark your calendars—this is one release you won’t want to miss!