As Audi prepares for its big entry into Formula 1 in 2026, the company has announced a new partner to join the journey — adidas. The German sportswear giant will become the official apparel partner for the Audi F1 team, combining the four rings with the three stripes for a multiyear collaboration.
The partnership is focused on team apparel, with adidas set to design and provide official gear ahead of the 2026 season. The clothing will reflect Audi’s new design philosophy of “clarity and precision”, ensuring both style and performance for the team.
Audi’s CEO Gernot Döllner expressed excitement, saying the collaboration is about more than just performance: it’s about shared values and trust. adidas CEO Bjørn Gulden also highlighted the symbolic power of bringing the “rings and stripes” together on the Formula 1 stage.
Future Audi F1 Team Principal Jonathan Wheatley added that the partnership will provide elite technical sports gear for the team while also working on innovative and bold activations off the track.
This marks an exciting new era for both brands, combining Audi’s engineering excellence with adidas’ sporting heritage.
Detail Info
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Partnership: Audi x adidas Formula 1 Apparel
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Focus: Official team apparel and gear
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Start: Before the 2026 Formula 1 season
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Key Values: Clarity, precision, performance, innovation
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Brands Involved: Audi (automotive), adidas (sportswear)
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