Some designs never fade with time — and the Jil Sander x PUMA King Avanti sneaker proves exactly that. Returning nearly 30 years after its first release, this collaboration brings back a true classic that once bridged the worlds of high fashion and football.
Back in 1998, Jil Sander and PUMA came together for an experimental project that blended luxury design with sportswear performance — a rare concept for its time. The result was the King Avanti, a stylish version of PUMA’s football heritage shoe that gained fame for being worn by soccer legends Pelé and Diego Maradona.
Now, under the creative direction of Simone Bellotti, Jil Sander revives the King Avanti in 2025 with a fresh and refined touch. The new release stays true to the original design but updates it with modern craftsmanship and luxury materials.
The sneaker features a sleek unisex fit, presented in a Navy Blue and Warm White colorway. It’s crafted from premium leather that feels both soft and durable, maintaining the shoe’s distinctive fold-over tongue flap and smooth lining. Finishing touches include a gold-foil Jil Sander logo on the upper and inside, and the PUMA logo stamped proudly on the flap — small but bold details that showcase the power of collaboration.
Retailing for $500 USD, the King Avanti is available now through Jil Sander’s official website. And for fans of this minimalist-luxury-meets-sport aesthetic, there’s more to come — a second Jil Sander x PUMA installment is already scheduled for March 2026.
This release not only honors a historic partnership but also celebrates how timeless design can evolve, proving that even after three decades, the King still rules.
Detail Info
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Name: Jil Sander x PUMA King Avanti
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Colorway: Navy Blue / Warm White
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MSRP: $500 USD
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Release Date: October 14, 2025
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Where to Buy: Jil Sander Official Website
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Designer: Simone Bellotti (Creative Director, Jil Sander)
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Material: Premium leather with gold foil logos
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Special Features: Fold-over tongue flap, unisex fit, updated craftsmanship
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Original Release: 1998
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Historical Note: Originally worn by football legends Pelé and Diego Maradona
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Future Release: Second Jil Sander x PUMA collection set for March 2026
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Style Type: Luxury meets sportwear / Heritage football silhouette
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