Nike Air Max 1 "Familia" Hispanic Heritage Month 2023

 

NIKE, Inc. continues its unwavering dedication to the Latino community with the upcoming launch of its "Familia" collection, just in time for Hispanic Heritage Month. This annual celebration, commencing on September 15th, is marked by a vibrant assortment of sneakers paying homage to the rich cultural heritage.

A departure from initial speculations, the collection is centered around a colorful theme rather than being part of a larger Día de Muertos release. The focus is firmly on family ("Familia"), with Tinker Hatfield's iconic Air Max 1 serving as the canvas. The sneakers boast an array of eye-catching colors including vibrant pink, yellow, green, and orange hues that enliven the sand-colored base.

Unique textures adorn familiar panels, offering a nod to cultural elements from the Spanish-speaking world. The Air Max silhouette's tried-and-true design is elevated by the lively color palette, while "Familia" branding on the tongue labels and sockliners reinforces the collection's celebratory focus on family.

Sneaker enthusiasts can expect the full "Familia" series to make its debut on Nike SNKRS in the near future, allowing them to embrace and celebrate Latin American culture through footwear.