Miami-based boutique SoleFly has teamed up once again with Jordan Brand, unveiling a coffee-inspired Air Jordan 12 set to release for Holiday 2024. This latest collaboration, previewed by Miami Heat’s Jaime Jaquez Jr., combines rich design details with cultural homage, underscoring both SoleFly’s and Jaquez’s shared Latino heritage.
A Nod to Latino Coffee Culture
SoleFly’s Air Jordan 12 is a tribute to the essence of Latino coffee culture. The sneaker's design reflects the earthy richness of coffee, featuring mocha-colored leather and a cracked leather upper that evokes the texture of roasted coffee beans. This connection to coffee is particularly relevant to SoleFly’s Miami roots, a city where Latino coffee traditions, from Cuban cafecitos to aromatic espressos, are ingrained in the local culture. The dark and tonal palette brings a sophisticated, grounded look to the AJ12, maintaining Jordan Brand’s commitment to premium materials and heritage.
Jaime Jaquez Jr.: A Fitting Face for the Campaign
For this launch, SoleFly tapped Miami Heat forward Jaime Jaquez Jr., one of the few NBA players of Mexican descent. Jaquez, widely celebrated for his skills and dedication on the court, brings representation and inspiration to the Latino community in Miami and beyond. With his growing influence, Jaquez embodies a path forward for Latino youth in professional basketball, adding an authentic voice to this collaboration that extends beyond the sneaker world.
What to Expect for the Holiday 2024 Drop
Though SoleFly and Jordan Brand have yet to confirm an exact release date, fans can expect this limited-edition Air Jordan 12 to arrive in time for the holiday season. Given SoleFly's history of exclusive releases and detailed craftsmanship, the drop is anticipated to be one of the most sought-after collaborations in the Jordan lineup this year.
Keep an eye on SoleFly’s and Jordan Brand’s official channels for updates on release details, and expect this collaboration to make waves not only for its design but for its celebration of culture, community, and inspiration.
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