A fresh take on the classic sneaker with a mix of neutral and bold tones. New Balance is expanding its 550 collection with a new “Sea Salt/Dark Juniper” c…

In 2020, Aimé Leon Dore ignited a global frenzy around the New Balance 550, setting the stage for the revival of this late-1980s archival model. The brand…

Fortune seems to smile upon New Balance as the brand continues its successful collaborations, this time partnering with Aimé Leon Dore. The iconic streetwear…

New Balance continues its commitment to expanding its lifestyle offerings for women, with a special focus on the classic New Balance 550. The brand's lat…

The New Balance 550, formerly disregarded by the masses, has gained new life thanks to a true-to-original reissue by Aimé Leon Dore at the start of 2020. The…

Since re-entering the New Balance product roster in late 2020, the 550 has worn numerous outfits. In the process, the silhouette went from "lost in the …

Greta Gerwig's Barbie film has swiftly become one of the year's most popular, with a star-studded cast and equally superb soundtrack led by Ice Spice…

The New Balance 550, resurrected from the archives by Teddy Santis, has evolved into one of the Boston brand's most dependable lifestyle shapes of the mo…